Our mission is to empower the youth in the Maasai communities of Kenya through cricket development, while enhancing their participation in community development, allowing them to become healthy, productive and well adjusted members of society.
The Maasai are among some of the poorest people in East Africa, living in some of the harshest terrains in the region. As pastoralists they have limited access to education, health care and basic amenities, so children are often forced to carry the burdens of the family at a very young age. With little employment opportunities, the youth face a bleak and challenging future.
Through cricket development amongst schools and youth within Maasai communities a platform is built to promote education and as a means of encouraging sustainable social change. This is achieved by focusing on developing personalities, improving life skills and reducing at-risk behaviour by encouraging good sportsmanship, broadening youths’ horizons, bridging social divides, increasing health-related awareness and providing participants with the tools to help them make the right choices when facing social challenges. Key issues that are being addressed include: HIV/AIDS awareness amongst youth, combating gender discrimination, reducing alcohol and substance abuse, raising awareness of environmental and conservation issues amongst youth and children and contributing to peace building efforts and local development.